The few extra dollars spent on reliable media will potentially save you thousands in the long run and will assure that your data is safe and free of corruption. These brands may be more expensive than bargain brands but have been proven time and time again to be more reliable. For hard drives, SanDisk, Samsung, Western Digital, and Intel are all considered incredibly reliable. For us, we recommend using cards from brands you trust, such as Sandisk, Lexar or ProGrade Digital (a company that took the reins from Lexar). The first and most obvious step to take to assure your data is safe is to make sure you use reliable media. How to Protect Your Digital Assets Before Your Shoot We’ve summarized our best suggestions for protecting your data from camera to archive in the following sections. If a problem arises, there are techniques you can use to work around it. However, as with all risks, you can take proper steps to assure that your data is safe. These kinds of problems aren’t entirely avoidable and are inherent risks users take when working with digital media. On occasion, data corruption happens in camera, but more often than not, the file gets corrupted during the transfer from the media to the computer or hard drive. This is another tough phone call to have. Typically, people don’t discover this until after they’ve sent back the memory cards, and after we’ve already formatted the original media. The second scenario is when a customer calls to tell us that they did manage to transfer all the footage over, but one or more of the clips or images were corrupted in the transferring process. This is never a fun conversation to have. Once that footage is gone, it is unrecoverable and gone forever. Our team at perform a full and secure reformatting of the cards to keep each customer’s data safe from the next renter. But if our techs have inspected the memory cards, then there isn’t much we can do. If we haven’t already gone through an inspection of those cards, it’s usually not a problem to send the cards back to them so they can collect their data. The first of the frequent calls is from someone who thought they transferred over their footage or photos before returning their rental and discovered later that they were missing some images or footage. You can read all posts on our blog in this series at Lensrentals post series.Īt we get a number of support calls, but unfortunately one of them is among the most common: data catastrophes. We also contributed a post to their blog that was posted today: 3-2-1 Backup Best Practices using Cloud Archiving. We’re a fan of their blog and asked Zach Sutton and Ryan Hill of Lensrentals to contribute something for our audience. is a highly respected company that rents photography and videography equipment.
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